Read Company Case 13 “SunGard: Building Sustained Growth by Selling the SunGard Way” found on page 543 of your text.
Note: As we are coming to the close of this course, the case will involve some subjects that were covered in earlier Units.
Answer the following questions, APA format (7th edition), 500 word minimum:
Perform a SWOT (Strengths, Weaknesses, Opportunities, and Threats) for Sunguard before the sales transformation initiative. The SWOT analysis is described on pages 56 and 57 of your textbook.
What results of the SWOT analysis might lead SunGuard management to determine that a salesforce transformation was warranted?
Look at figure 13.1 on page 403 of your textbook. Describe how the transformation impacted the different steps of the salesforce management process.
Write your paper in essay format – not in question/answer format. This means that you should list your questions as APA formatted (7th edition) paper section headers and then answer the questions in APA formatted paragraphs – citing your source(s) per APA (7th edition).
Submit the assignment to appropriate area when completed.
Total points possible – 60 Note: partial points awarded for attempting to answer the case study.
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